Privacy Policy

A PRIMA® PRIVACY POLICY

This Privacy Policy applies to all digital platforms operated by Pima Prima®, including our main website (www.pimaprima.com), affiliated online stores (Amazon, Etsy) and other official digital communications.
Last Updated: November 8, 2025

1. Introduction

Welcome to Pima Prima®, where true softness begins with truth.

This Privacy Policy explains how Pima Prima Inc. (United States) and Pima Prima E.I.R.L. (Peru) (“Pima Prima,” “we,” “our,” or “us”) collect, use and protect your personal information when you visit www.pimaprima.com, make a purchase, or interact with us through our affiliated stores on Amazon and Etsy.

By using our website or placing an order, you agree to the practices described here and to our Terms of Service. Data Controller: Pima Prima Inc. (United States).

2. Information We Collect

We collect both personal and non-personal information to fulfill your orders and provide you with a better experience.

a. Personal Information

We may collect:

• Name and contact details (email address, phone number, shipping and billing address)
• Payment information (processed securely through third-party payment processors)
• Account login details and communication preferences
• Purchase history and customer support messages
• Reviews, comments or other content you choose to share

b. Non-Personal Information

We automatically collect:

• Browser type, device and operating system
• IP address and general location
• Cookies and similar technologies that help us understand usage patterns

3. How We Use Your Information

We use your information to:

• Process and deliver your orders
• Communicate with you regarding orders, updates or support requests
• Personalize your shopping experience
• Send brand updates or special notes if you have chosen to receive them
• Improve our website and customer service
• Comply with legal and tax requirements
• Prevent fraud and ensure site security

4. Legal Basis for Processing (GDPR & Similar Laws)

Where applicable, we process your data based on:

• Contractual necessity: To fulfill and ship your order
• Legal obligation: For accounting, invoicing and tax compliance
• Legitimate interests: To improve our operations and ensure security
• Consent: When you subscribe to receive updates or newsletters

You may withdraw consent at any time by contacting us at help@pimaprima.com.

5. Data Protection and Security

We take data protection seriously.

All transactions are encrypted (SSL/HTTPS) and access to personal information is restricted to authorized personnel only.

While no online system is completely secure, we take reasonable steps to prevent unauthorized access, alteration or disclosure of your data.

6. Cookies and Tracking Technologies

We use cookies and similar tools to:

• Enable site functionality (cart, checkout, login)
• Analyze traffic and performance
• Offer a smoother browsing experience

You may adjust your browser settings to refuse cookies; however, some site features may not function as intended.

Learn more in our Cookie Policy.

7. Third-Party Services

We work with trusted third parties who assist us in operating our business, including:

• Payment processors: PayPal, Stripe, Amazon Pay or Etsy Payments
• Analytics: Google Analytics and similar services
• Marketing tools: Mailchimp, Meta and other email or advertising partners

These providers only receive the information necessary to perform their tasks and must protect it under strict confidentiality terms.

8. International Data Transfers

Your information may be processed in the United States, Peru or other countries where our partners operate.

We implement safeguards such as Standard Contractual Clauses and secure data-handling practices to ensure your information is protected wherever it travels.

9. Your Rights

Depending on your location, you may have the right to:

• Access, correct or delete your personal data
• Request a copy of your information (data portability)
• Object to or restrict certain processing
• Withdraw consent for marketing communications

To exercise your rights, please contact us at help@pimaprima.com.

We may verify your identity before fulfilling your request.

10. Data Retention

We retain your information for as long as necessary to provide our services or comply with legal requirements.

For example, we may retain order and invoice records for five years as required by accounting laws.

11. Children’s Privacy

Our website is not intended for children under 13 years old, and we do not knowingly collect their personal data.

If you believe a child has provided us with personal information, please contact us immediately.

12. Links to Other Websites

Our site may contain links to third-party websites (e.g., social media, marketplaces).

We are not responsible for their privacy practices, so please review their privacy policies separately.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, operational or business changes.

Any updates will be posted on this page with a revised “Last Updated” date.

If the changes are significant, we will notify you via email or website notice.

14. Contact Us

If you have any questions, concerns or requests regarding your data or this Privacy Policy, please contact us:

Pima Prima Inc.

Email: help@pimaprima.com

Website: www.pimaprima.com

15. Our Promise

We believe transparency is a form of softness.

Your trust means more to us than any sale — and we protect it with care, honesty and respect.

Pima Prima® — True Softness Begins with Truth.