Sustainability

HomeSustainability

Hello and thank you for your interest in our project!

I wanted to take a moment to share with you the story and values

that drive Pima Prima and the exceptional Pima cotton Tees

that have become our pride and joy.

Our Commitment to Quality

When I founded Pima Prima, my vision was clear – to create clothing that not only stands out 

for its timeless elegance but also for its unwavering commitment to sustainability. 

Our journey begins with the remarkable Pima cotton, 

known for its exceptionally long, strong fibers.

Pima Cotton: A Gift from Nature

Pima cotton is more than just a fabric; it’s a testament to nature’s incredible craftsmanship.

The longer fibers of Pima cotton allow us to craft Tees that are incredibly soft, durable,

and resistant to pilling. When you wear a Pima Prima Tee, 

you’re not just donning a piece of clothing; you’re embracing the beauty of nature.

Sustainable Luxury

In a world filled with fast fashion and disposable clothing, Pima Prima stands apart.

We believe in “slow fashion,” a philosophy that encourages thoughtful, mindful consumption.

Our Tees are designed to be more than just fashionable;

they are meant to be long-lasting staples in your wardrobe.

Ethical Production

Our commitment to sustainability extends beyond materials.

We uphold fair labor standards at every step of our production process.

It’s essential to us that every person involved in crafting our Tees is treated with respect and dignity,

from the skilled artisans in our factories to the cotton farmers who cultivate the precious Pima cotton.

Environmental Responsibility

We understand the importance of environmental stewardship. 

From responsible material sourcing to eco-conscious production techniques, 

we strive to minimize waste, conserve water, and reduce energy consumption. 

We are dedicated to leaving a lighter footprint on our planet.

Transparency and Trust

We believe in transparency, not just as a buzzword, but as a fundamental value. 

We are open about our supply chain, sourcing practices, and environmental efforts because we believe 

you have the right to know where your clothing comes from and how it’s made.

"Wear a Tee, Grow a Tree" Initiative

As a part of our commitment to the environment, we are proud to introduce our initiative,

“Wear a Tee, Grow a Tree.” For every Pima Prima Tee you purchase, we will plant a Palo Santo tree.

It’s our way of giving back to nature, and we invite you to join us in making a positive impact on our planet.

 

Thank you for choosing Pima Prima.

Your support fuels our mission to make the world a better place,

one Tee at a time.

Together, we can redefine the fashion industry and embrace a more sustainable future.

 

With warm regards,

Anna Romanov

Help nature with us. Tees for Trees.