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Pima Prima®

 Our Brand Story

        Our story began in 2020, amidst the COVID-19 pandemic, as we found ourselves experiencing an unexpected and extended six-month stay in Peru due to the country’s lockdown.

        During this time, our deep affection for Peru blossomed, and it was in this immersive experience that the foundations of our sustainability-focused fashion journey took root.
While navigating this transformative journey, we worked tirelessly to create the perfect model of T-Shirt for every style – from the classic fitted tee to the relaxed oversized versions, the cozy long sleeves, and the elegant V-neck.

             To add an extra layer of beauty and uniqueness to our creations, we collaborated with the best color analysts in the world. Together, we crafted a stunning palette of colors that would complement and enhance every style, ensuring they suited a wide range of tastes and preferences.

        In addition to our dedication to crafting exceptional fashion, we wholeheartedly embraced the “Wear a Tee, Grow a Tree” initiative. For every T-shirt we sold, we pledged to plant a tree. This commitment, encapsulated in our motto, became the heart of our mission. It was our way of contributing to reforestation efforts, combating deforestation, and nurturing a greener world.

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