Pima Prima® Size Guide

Finding the perfect fit is key to feeling comfortable and confident in your Pima Prima® T-shirt.

Below are the essential measurements for each model to help you choose the right size.

Key Measurements Explained:

Bust/Chest

Measured across the fullest part of the chest (for women) or chest width (for men)

Waist/Hips

Measured at the narrowest point of the waist or fullest part of the hips (for women)

Length

Measured from the highest shoulder point to the bottom hem of the T-shirt

Our Models:

Model 1 – Women’s Fitted
Designed for a flattering, feminine shape with a slightly curved waist. Perfect on its own or layered under a jacket.

Model 3 – Classic Men’s - fit a Women.
A timeless straight-cut fit with balanced proportions, suitable for all body types.

Model 4 – Men’s Wide Shoulders Fit
Created for broader chests and slimmer waists — this athletic cut tapers naturally for a clean, modern silhouette.

Note:

Models 3 and 4, designed with a relaxed and growth fit, can also perfectly suit petite women looking for an oversized, comfortable style. Just be sure to check the measurements carefully to find the best fit for you.

Fit with Confidence – And Consciousness
At Pima Prima® we want you to feel great in your T-shirt. That’s why we offer returns if you're not fully satisfied with your size. But we’re also here to address a bigger issue: the environmental impact of returns and long-distance logistics.

Every return shipped across borders contributes to unnecessary carbon emissions and packaging waste. Our goal is to reduce this burden by helping you choose the right size the first time — through clear measurements, detailed guidance and personalized support.

The problem we’re solving:
Traditional fashion returns create up to 15 million metric tons of CO₂ emissions annually and generate tons of landfill waste. We're working to minimize that footprint — not by eliminating returns, but by making them smarter, fewer, and more sustainable.

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Amidst the unexpected challenges of the COVID-19 pandemic in 2020, we found ourselves embarking on an unforeseen adventure, grounded in Peru during the country’s lockdown. What initially seemed like a detour soon evolved into a journey of inspiration and purpose, laying the groundwork for Pima Prima’s sustainable fashion odyssey.

During our extended stay, our love for Peru flourished, and from this immersive experience sprouted the seeds of our dedication to sustainable fashion. Embracing the beauty of simplicity and elegance, we set out to create the quintessential T-shirt, offering an array of styles to suit every individual – from timeless classics to modern essentials.

In our pursuit of perfection, we collaborated with world-renowned color analysts to curate a palette that would not only delight the senses but also reflect our commitment to diversity and inclusivity.

Yet, amidst our creative fervor, we couldn’t ignore the pressing issue of fast fashion. Witnessing the environmental toll and social disparities perpetuated by this industry, we resolved to be agents of change. Thus, we launched the “Wear a Tee Grow a Tree” initiative, pledging to plant a tree for every T-shirt sold. This initiative embodies our optimism and belief in the power of collective action to create a brighter, greener future.

Furthermore, we made a solemn promise to our customers: our tees are crafted with meticulous attention to detail and durability, ensuring that each garment becomes a cherished companion on life’s journey. With our unwavering commitment to quality, we guarantee that no Pima Prima tee will ever meet a premature end in a landfill, but instead, will endure as a symbol of sustainability and style.

In the face of adversity, Pima Prima emerged not merely as a fashion brand but as a beacon of hope and renewal. Our journey is a testament to the resilience of the human spirit and the transformative power of optimism. Together, let us continue to sow the seeds of positive change, one T-shirt at a time, and watch as they bloom into a future filled with promise and possibility.