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Our Brand Story
At Pima Prima®, softness is our craft – made to feel good, do good and live beyond trends.
It didn’t begin with a business plan.
It began with a pause — the kind that makes you stop, look closer and see what was always there.
In 2020, the world stopped. And so did we — in Peru. What was meant to be a short visit turned into a moment of immersion, reflection and calm rediscovery.
In those silent days, between empty streets and endless sky, we found something rare — the purest cotton, grown where the desert meets the ocean breeze.
Peruvian ELS Pima.
A fiber so soft and so true, it felt alive — not just against the skin, but within. We didn’t set out to build a fashion label.
We set out to understand why softness feels like truth. Why something simple — a T-shirt — could become extraordinary if made with consciousness, honesty and care.
From that realization, Pima Prima® was born — not out of ambition, but awareness. Every design begins with a single question: How can we make it more real? So we stripped everything down — labels, noise, excess — until only what mattered remained: 100% Peruvian Pima cotton, pure and enduring.
We built our color palette not from trends, but from nature — shades of sand, mist, olive, bone and sky. Colors that breathe, age gracefully and never shout.
And because nothing pure can exist without reciprocity, we made a peaceful promise to give back — one tree for every T-shirt. A circle of gratitude to the land that began it all.
For us, Pima Prima® is not fashion.
It’s a state of awareness — a slower, kinder way of creating. It’s about feeling calm in what you wear, knowing it was made with truth, fairness and respect. We believe real luxury doesn’t live in excess — it lives in honesty. It’s what happens when simplicity is done to perfection. It’s about feeling at ease in what you wear, knowing it was made with truth.
Pima Prima® — True Softness Begins with Truth.
Meet the Pima Prima team
Let us show you how your product come to life
Anna Romanov
Founder
Olga Kamova
Institute of Color
Oksana Bondar
Pattern Creation
Simon Lupanov
Head of SEO
Our certificates
Frequently asked questions
About Pima Cotton
Who makes these clothes?
Every Pima Prima® garment is crafted in Lima, Peru in a highly specialized, vertically integrated factory dedicated to 100% Extra-Long Staple (ELS) Peruvian Pima cotton.
This advanced facility manages the entire production cycle in-house—from knitting and dyeing the fabric to cutting, sewing and final finishing. By keeping every stage under one roof, we reduce our carbon footprint, ensure exceptional quality control and guarantee full traceability from fiber to finished garment.
Our factory partners operate under strict ethical and environmental standards, providing safe working conditions and fair wages to all employees. Their deep expertise in Pima cotton, combined with years of precision work by skilled artisans, allows us to achieve the unmatched softness, durability and sustainability that define every Pima Prima® piece.
We don’t outsource quality. We craft it—responsibly and entirely in Peru.
Are they being paid fair living wages?
Without question. At Pima Prima®, we demand and ensure that every worker involved in producing our garments in Lima, Peru, is paid a fair living wage—not just minimum wage, but a wage that truly supports a decent standard of living.
We work exclusively with production partners who strictly adhere to ethical labor practices, guaranteeing safe working conditions, fair compensation, and respect for workers’ rights. Anything less is unacceptable.
This commitment is non-negotiable because respecting people is fundamental to who we are as a brand and essential to delivering truly sustainable fashion.
Are the fabrics made from sustainable materials?
Yes. All Pima Prima® fabrics are made from 100% Extra-Long Staple (ELS) Peruvian Pima cotton, a natural, renewable fiber renowned for its exceptional quality and durability.
We source this cotton from sustainable growers in Peru who prioritize environmentally responsible farming practices, including reduced water usage, minimal pesticide application and soil preservation techniques.
By choosing ELS Pima cotton—known for its longevity and biodegradability—we create garments that not only feel luxurious but also reduce waste and environmental impact over their lifetime.
At Pima Prima® sustainability starts at the fiber and extends through every step of production to ensure your clothing is as kind to the planet as it is to your skin.
And what happens to these clothes if they don't sell?
At Pima Prima® we don’t follow fast fashion or seasonal trends. We make timeless, classic pieces that are meant to stick around for years.
So if some items don’t sell right away, that’s totally okay—they’re just waiting for the right person to find them.
We believe good quality and style never really go out of fashion and our clothes are made to last.
No rush, no pressure—just great clothes ready to be worn and loved whenever you’re ready.
Does the company dump them in a landfill so they can’t be resold and instead kill our planet faster?
Absolutely not. At Pima Prima®, we take our responsibility to the planet seriously. We do not dump unsold clothes in landfills or destroy them.
Because our pieces are timeless and built to last, unsold items remain part of our collection—ready to be loved and worn whenever the right person finds them.
We’re committed to reducing waste and minimizing our environmental impact every step of the way. Throwing away good-quality clothing simply isn’t part of our philosophy.
Do you support any environmental or social initiatives?
Yes, Pima Prima® actively supports reforestation projects and local community programs in Peru to give back and help sustain the ecosystems and people who make our products possible.
Through our Tees for Trees program, for every Pima Prima® t-shirt sold, we plant a Palo Santo tree. This helps reforest areas in Peru, supports local ecosystems and contributes to carbon capture—so your purchase not only feels good but does good for the planet.
Why should I spend $65 on a Pima Prima® t-shirt?
- Made from 100% Extra-Long Staple Peruvian Pima cotton, known for exceptional softness, durability, and breathability—ideal for sensitive skin and lasting comfort.
- Limited collection tees are traditionally dyed with eco-friendly, natural methods inspired by Peruvian artisans, creating vibrant colors with 0 environmental impact.
- Supports our Tees for Trees program: for every t-shirt sold, we plant a Palo Santo tree to help reforest Peru and capture carbon.
- Proud participant in the Codex of Cotton project, promoting sustainable cotton farming and preserving traditional cotton craftsmanship worldwide.
- Ethically produced under strict labor and environmental standards, ensuring fair wages and responsible manufacturing.
- Offers timeless style, lasting quality, and a positive impact on both your wardrobe and the planet.
What is "print on demand"?
“Print on demand” (POD) is a custom printing process where a T-shirt is created and printed with a design only when it’s ordered by a customer. This allows for customized, unique designs without the need for large inventories.
How can I order a custom Pima cotton tee through print on demand?
To order a custom Pima cotton tee, you can use our website. You’ll typically select the tee style, color, and size, upload your design or choose from available options, and place your order. The tee will be printed and shipped to you.
How long does it take to receive a custom printed Pima cotton tee through print on demand?
The delivery time for a custom printed Pima cotton tee varies depending on the print on demand service and your location. Typically, it can take anywhere from a few days to a couple of weeks for your tee to be printed and delivered.
Are there any limitations on the colors that can be used in custom designs for Pima cotton tees through print on demand?
The color limitations for custom designs may vary depending on the printing method used by the provider. It’s advisable to check with the specific print on demand service to understand their color options and restrictions.
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