Pima Prima® Size Guide

Finding the perfect fit is key to feeling comfortable and confident in your Pima Prima® T-shirt.

Below are the essential measurements for each model to help you choose the right size.

Key Measurements Explained:

Bust/Chest

Measured across the fullest part of the chest (for women) or chest width (for men)

Waist/Hips

Measured at the narrowest point of the waist or fullest part of the hips (for women)

Length

Measured from the highest shoulder point to the bottom hem of the T-shirt

Our Models:

Model 1 – Women’s Fitted
Designed for a flattering, feminine shape with a slightly curved waist. Perfect on its own or layered under a jacket.

Model 3 – Classic Men’s - fit a Women.
A timeless straight-cut fit with balanced proportions, suitable for all body types.

Model 4 – Men’s Wide Shoulders Fit
Created for broader chests and slimmer waists — this athletic cut tapers naturally for a clean, modern silhouette.

Note:

Models 3 and 4, designed with a relaxed and growth fit, can also perfectly suit petite women looking for an oversized, comfortable style. Just be sure to check the measurements carefully to find the best fit for you.

Fit with Confidence – And Consciousness
At Pima Prima® we want you to feel great in your T-shirt. That’s why we offer returns if you're not fully satisfied with your size. But we’re also here to address a bigger issue: the environmental impact of returns and long-distance logistics.

Every return shipped across borders contributes to unnecessary carbon emissions and packaging waste. Our goal is to reduce this burden by helping you choose the right size the first time — through clear measurements, detailed guidance and personalized support.

The problem we’re solving:
Traditional fashion returns create up to 15 million metric tons of CO₂ emissions annually and generate tons of landfill waste. We're working to minimize that footprint — not by eliminating returns, but by making them smarter, fewer, and more sustainable.

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In the heart of Peru, amidst the majestic Andean mountains and lush rainforests, lies a tradition as old as time itself—natural dyeing. For centuries, the indigenous peoples of Peru have practiced the art of extracting color from the bountiful flora and fauna that adorn their land, creating a vibrant tapestry of hues that reflects the rich cultural heritage of the region. Join us as we embark on a journey to discover the magic of natural dyeing and the breathtaking colors it bestows upon fabric.

Peru is a land of unparalleled biodiversity, boasting a myriad of plant species that yield a stunning array of colors. From the vibrant reds of the cochineal insect to the earthy browns of the walnut tree, the natural world serves as a boundless source of inspiration for Peruvian artisans. By harnessing the power of indigenous plants, roots, and minerals, these artisans have mastered the art of transforming plain fabric into works of art imbued with the essence of the Andes.

One of the most iconic natural dyes used in Peru is derived from the cochineal insect, known locally as “grana cochinilla.” These tiny creatures, found on prickly pear cacti in the Andean highlands, produce a brilliant crimson dye that has been prized by cultures around the world for centuries. From vibrant scarlet to deep burgundy, cochineal dye offers a stunning range of hues that symbolize vitality, passion, and tradition.

In addition to cochineal, Peruvian artisans utilize a diverse range of natural materials to create their dazzling palette of colors. The leaves of the indigo plant yield a deep blue dye that evokes the tranquil waters of Lake Titicaca, while the bark of the quinual tree produces a warm, golden hue reminiscent of the sun-kissed slopes of the Andes. Each dye possesses its own unique properties and symbolism, reflecting the rich tapestry of Peruvian culture and tradition.

But natural dyeing is more than just a means of coloring fabric—it is a sacred ritual that honors the connection between humans and the natural world. For Peruvian artisans, the process of dyeing fabric is imbued with spiritual significance, with each plant and pigment carrying its own story and symbolism. From the humble marigold to the majestic chilca flower, every element of the dyeing process is steeped in tradition and reverence for the earth.

Today, as the world grapples with the environmental and social implications of modern textile production, the art of natural dyeing offers a sustainable alternative that celebrates the beauty and diversity of the natural world. By supporting Peruvian artisans and their time-honored craft, we can preserve traditional knowledge, promote environmental stewardship, and create a more equitable and sustainable future for all.

So come, immerse yourself in the magic of natural dyeing and experience the vibrant colors of Peru’s cultural heritage. From the verdant valleys of the Sacred Valley to the bustling markets of Cusco, the beauty of natural dyeing awaits, ready to captivate your senses and inspire your soul. Join us as we celebrate the artistry, tradition, and magic of Peru’s natural colors, one exquisite hue at a time.