Pima Prima® Size Guide


Finding the perfect fit is key to feeling comfortable and confident in your Pima Prima® T-shirt. 

Below are the essential measurements for each model to help you choose the right size.

Key Measurements Explained:

Bust/Chest

Measured across the fullest part of the chest (for women) or chest width (for men)

Waist/Hips

Measured at the narrowest point of the waist or fullest part of the hips (for women)

Length

Measured from the highest shoulder point to the bottom hem of the T-shirt

Our Models:


Model 1 – Women’s Fitted
Designed for a flattering, feminine shape with a slightly curved waist. Perfect on its own or layered under a jacket.

Model 3 – Classic Men’s - fit a Women.
A timeless straight-cut fit with balanced proportions, suitable for all body types.

Model 4 – Men’s Wide Shoulders Fit
Created for broader chests and slimmer waists — this athletic cut tapers naturally for a clean, modern silhouette.

Note:


Models 3 and 4, designed with a relaxed and growth fit, can also perfectly suit petite women looking for an oversized, comfortable style. Just be sure to check the measurements carefully to find the best fit for you.

Fit with Confidence – And Consciousness
At Pima Prima® we want you to feel great in your T-shirt. That’s why we offer returns if you're not fully satisfied with your size. But we’re also here to address a bigger issue: the environmental impact of returns and long-distance logistics.

Every return shipped across borders contributes to unnecessary carbon emissions and packaging waste. Our goal is to reduce this burden by helping you choose the right size the first time — through clear measurements, detailed guidance and personalized support.

The problem we’re solving:
Traditional fashion returns create up to 15 million metric tons of CO₂ emissions annually and generate tons of landfill waste. We're working to minimize that footprint — not by eliminating returns, but by making them smarter, fewer, and more sustainable.

Wait! Don’t Go Yet! 👋

Don’t leave these cozy Pima Cotton outfits behind! 😊
Take another look, maybe you missed something?

Ayurvastra: India’s Ancient Healing Cloth Woven with Nature’s Secrets

Imagine wearing a garment that not only drapes you in beauty but also heals your skin, soothes your mind, and shields you from invisible harms. This is the magic of Ayurvastra—the ancient Indian tradition of life-infused cloth dyed with nature’s own medicine.

A Fabric Born from the Heart of Ayurveda

Ayurvastra—a Sanskrit word meaning “life cloth”—is more than just fabric. It is a living legacy of Ayurveda, the 5,000-year-old Indian science of life and holistic healing. Where modern textiles rely on synthetic dyes and chemicals, Ayurvastra harnesses the power of sacred herbs and plants to breathe life, health, and spirit into every thread.

Picture cotton or silk kissed by the golden glow of turmeric, steeped in the earthy essence of neem, or bathed in the sacred waters of tulsi (holy basil). These are not random ingredients—they are revered healers in Indian tradition, each carrying potent properties:

  • Neem: The “village pharmacy” — antibacterial, antifungal, purifying
  • Turmeric: The golden spice of life — anti-inflammatory, cleansing, uplifting
  • Tulsi: The holy basil — spiritual protector and stress reliever

The fibers absorb these gifts from nature, transforming simple cloth into an ancient remedy you wear on your skin.

The Ritual of Making Ayurvastra

Creating Ayurvastra is a sacred dance between artisan and earth. First, medicinal plants are carefully harvested, often at specific times of day to capture their peak potency. These herbs are crushed, boiled, and brewed into rich, fragrant dyes.

Next comes the fabric—usually pure cotton or silk—immersed repeatedly into herbal baths, soaking up layers of healing color and essence. The cloth dries under the sun, absorbing the earth’s warmth and energy, while artisans hum prayers and songs, weaving intention and blessing into the fibers.

No synthetic chemicals mar this process. No shortcuts. Only time, patience, and respect for nature’s rhythm.


Stories Stitched in Every Thread

Folklore whispers that Ayurvastra was once worn by sages and kings, who understood the power of nature’s colors to balance mind, body, and spirit. It was said that robes dyed in these sacred herbs could protect against diseases, ward off evil spirits, and even prolong life.

One tale tells of a weaver struck by illness. Desperate, he dyed his cloth with neem leaves from a sacred grove. As he wore the fabric, his fever eased, his skin cleared, and peace returned to his soul. From that day, Ayurvastra became known as the “medicine you wear.”

Ayurvastra Today: Ancient Wisdom Meets Modern Wellness

In today’s world, where fast fashion often harms both people and planet, Ayurvastra shines as a beacon of sustainability and wellness. Artisans in India’s rural heartlands continue this tradition, creating textiles that honor the earth and care for the wearer.

Wearing Ayurvastra isn’t just about fashion—it’s a mindful act. It’s embracing slow, intentional clothing that nurtures your skin, uplifts your spirit, and reconnects you to nature’s ancient healing.

Why You Should Wear Ayurvastra

  • Health Benefits: Natural antimicrobial and anti-inflammatory properties help protect and soothe your skin
  • Eco-Friendly: No toxic dyes or chemicals, only sustainable herbal ingredients
  • Cultural Connection: Carry centuries of Indian wisdom and spirituality wherever you go
  • Unique Beauty: Each piece carries the subtle, earthy hues of the herbs and the hands that made it

The Living Legacy of Life Cloth

Ayurvastra reminds us that clothing can be more than just fabric. It can be a bridge between nature and human wellbeing—a soft armor of health, beauty, and tradition woven into every fiber.

Next time you choose what to wear, imagine draping yourself in a thousand years of healing knowledge—cloaked in the sacred colors of earth and life.

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