About Us | Pima Prima®

T-Shirt Size Guide Flat Lay Measurements

Finding your perfect fit is easy.

Lay a well-fitting T-shirt flat on a surface.
Measure across these key areas:

Measure the Chest (Bust) — “A” – From armpit to armpit
Measure the Waist — “B” – Across the narrowest point
Measure the Hips — “C” – Across the bottom hem
Measure the Length — “D” – From the top of the shoulder (near the collar) to the bottom hem
Measure the Shoulders — “E” – From one shoulder seam to the other

Model 4 – Men’s Wide Shoulders Fit (Flat Measurements)

Model 4 is tailored for broad shoulders and narrow waists. It also fits women and kids with similar body shapes.
Please check the sizing chart for the perfect fit.

Size	Chest (Bust) — “A”		Waist — “B”		Hips — “C”		Length — “D”		Shoulders — “E”
	inches	cm	inches	cm	inches	cm	inches	cm	inches	cm
4XS	16 1/4	41.27	15 1/4	38.74	15 1/4	38.74	26 1/2	67.31	4	10.16
3XS	16 3/4	42.55	15 3/4	40.01	15 3/4	40.01	27	68.58	4 1/8	10.48
2XS	17 1/4	43.81	16 1/4	41.28	16 1/4	41.28	27 1/2	69.85	4 1/4	10.80
XS	17 3/4	45.09	16 5/8	42.23	16 5/8	42.23	28	71.12	4 1/2	11.43
S	18 1/4	46.36	17 1/8	43.52	17 1/8	43.52	28 1/2	72.39	4 3/4	12.07
M	18 7/8	47.94	17 3/4	45.09	17 3/4	45.09	29	73.66	5	12.70
L	19 7/8	50.48	18 3/4	47.63	18 3/4	47.63	29 1/2	74.93	5 1/4	13.34
XL	20 7/8	53.02	19 3/4	50.17	19 3/4	50.17	30	76.2	5 1/2	13.97
2XL	21 1/2	54.61	20 1/2	52.07	20 1/2	52.07	30 1/2	77.47	5 3/4	14.61
3XL	23	58.42	22	55.88	22	55.88	31	78.74	6	15.24
4XL	24 1/2	62.23	23 1/2	59.69	23 1/2	59.69	31 1/2	80.01	6 1/2	16.51

T-Shirt Size Guide – Flat Lay Measurements

Finding your perfect fit is easy.

Lay a well-fitting T-shirt flat on a surface.
Measure across these key areas:

Measure the Chest (Bust) — “A” – From armpit to armpit
Measure the Waist — “B” – Across the narrowest point
Measure the Hips — “C” – Across the bottom hem
Measure the Length — “D” – From the top of the shoulder (near the collar) to the bottom hem
Measure the Shoulders — “E” – From one shoulder seam to the other

T-Shirt Size Guide Model 3 – Classic Men’s / Unisex T-Shirt

Model 3 tee with balanced proportions and clean lines. This versatile style provides a relaxed fit suitable for all body types.
Although designed for men, it looks great on women who prefer a casual or slightly oversized tee.

Size	Chest (Bust) — “A”		Waist — “B”		Hips — “C”		Length — “D”		Shoulders — “E”
-	inches	cm	inches	cm	inches	cm	inches	cm	inches	cm
4XS	16 7/8	42.86	15 3/4	40.01	16 7/8	42.86	26	66	4 3/4	12.07
3XS	17 3/8	44.15	16 1/4	41.28	17 3/8	44.15	26 1/2	67.31	4 7/8	12.38
2XS	17 7/8	45.41	16 3/4	42.55	17 7/8	45.41	27	69	5	12.70
XS	18 3/8	46.67	17 1/4	43.82	18 3/8	46.67	27 1/2	69.85	5 1/8	13.02
S	19 1/8	48.58	18	45.72	19 1/8	48.58	28	71	5 1/4	13.34
M	19 7/8	50.5	18 3/4	47.63	19 7/8	50.5	28 1/2	72.39	5 3/8	13.65
L	20 5/8	52.39	19 1/2	49.53	20 5/8	52.39	29	74	5 1/2	13.97
XL	21 3/8	54.29	20 1/4	51.44	21 3/8	54.29	29 1/2	74.93	5 5/8	14.29
2XL	22 1/8	56.2	21	53.34	22 1/8	56.2	30	76	5 3/4	14.61
3XL	22 7/8	58.1	21 3/4	55.25	22 7/8	58.1	30 1/2	77.47	5 7/8	14.92
4XL	23 5/8	60	22 1/2	57.15	23 5/8	60	31	78.74	6	15.24

T-Shirt Size Guide – Flat Lay Measurements

Finding your perfect fit is easy.

Lay a well-fitting T-shirt flat on a surface.
Measure across these key areas:

Measure the Chest (Bust) — “A” – From armpit to armpit
Measure the Waist — “B” – Across the narrowest point
Measure the Hips — “C” – Across the bottom hem
Measure the Length — “D” – From the top of the shoulder (near the collar) to the bottom hem
Measure the Shoulders — “E” – From one shoulder seam to the other

Model 1 – Women’s & Girl’s Fitted Tee (Flat-Lay Measurements)

Designed with a flattering feminine silhouette, this tee features a gently curved waist and a tailored fit that complements the body without clinging.
Perfectly suited for women and girls alike, it offers a comfortable and stylish fit at any age.

Size	Chest (Bust) — “A”		Waist — “B”		Hips — “C”		Length — “D”		Shoulders — “E”
	inches	cm	inches	cm	inches	cm	inches	cm	inches	cm
4XS	14 1/2	36.83	13 1/4	33.66	15 1/2	39.37	23 3/4	60.33	3 1/4	8.26
3XS	15 1/2	39.37	14	35.56	16 1/4	41.28	24 1/4	61.6	3 1/4	8.26
2XS	16 1/4	41.28	14 3/4	37.47	17	43.18	25	63.5	3 3/8	8.57
XS	17	43.18	15 1/2	39.37	18	45.72	25 1/2	64.77	3 1/2	8.89
S	18	45.72	16 1/2	41.91	19	48.26	26 1/4	66.68	3 5/8	9.21
M	19	48.26	17 1/2	44.45	20	50.8	26 3/4	67.95	3 3/4	9.53
L	20	50.8	18 1/4	46.36	21	53.34	27 1/4	69.22	3 7/8	9.84
XL	21	53.34	19 1/4	48.9	22	55.88	27 3/4	70.49	4	10.16
2XL	22	55.88	20 1/4	51.44	23	58.42	28 1/4	71.76	4 1/8	10.48
3XL	22 3/4	57.79	21	53.34	23 3/4	60.33	28 3/4	73.03	4 1/4	10.80
4XL	23 1/2	59.69	21 3/4	55.25	24 1/2	62.23	29	73.66	4 1/2	11.43

Pima Prima® Size Guide

Finding the perfect fit is key to feeling comfortable and confident in your Pima Prima® T-shirt.

Below are the essential measurements for each model to help you choose the right size.

Key Measurements Explained:

Bust/Chest

Measured across the fullest part of the chest (for women) or chest width (for men)

Waist/Hips

Measured at the narrowest point of the waist or fullest part of the hips (for women)

Length

Measured from the highest shoulder point to the bottom hem of the T-shirt

Our Models:

Model 1 – Women’s Fitted
Designed for a flattering, feminine shape with a slightly curved waist. Perfect on its own or layered under a jacket.

Model 3 – Classic Men’s - fit a Women.
A timeless straight-cut fit with balanced proportions, suitable for all body types.

Model 4 – Men’s Wide Shoulders Fit
Created for broader chests and slimmer waists — this athletic cut tapers naturally for a clean, modern silhouette.

Note:

Models 3 and 4, designed with a relaxed and growth fit, can also perfectly suit petite women looking for an oversized, comfortable style. Just be sure to check the measurements carefully to find the best fit for you.

Fit with Confidence – And Consciousness
At Pima Prima® we want you to feel great in your T-shirt. That’s why we offer returns if you're not fully satisfied with your size. But we’re also here to address a bigger issue: the environmental impact of returns and long-distance logistics.

Every return shipped across borders contributes to unnecessary carbon emissions and packaging waste. Our goal is to reduce this burden by helping you choose the right size the first time — through clear measurements, detailed guidance and personalized support.

The problem we’re solving:
Traditional fashion returns create up to 15 million metric tons of CO₂ emissions annually and generate tons of landfill waste. We're working to minimize that footprint — not by eliminating returns, but by making them smarter, fewer, and more sustainable.

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Our Brand Story

At Pima Prima®, softness is our craft – made to feel good, do good and live beyond trends.

Motto

Softness You Can Feel. Truth You Wear.
Mission

At Pima Prima®, we make true luxury accessible — crafting timeless T-shirts from 100% Peruvian ELS Pima cotton, the finest cotton on Earth. Each piece is designed to rest gently against your skin, offering effortless softness and long-lasting comfort — while quietly giving back to the planet through responsible production and reforestation.
Vision

To redefine everyday luxury — proving that the world’s finest cotton, crafted with integrity, can be part of everyone’s life. We envision a future where fashion is transparent, sustainable and quietly exceptional — where softness and truth become global standards.
Why We Exist

We exist to bring truth back into simplicity. Because what touches your skin should be pure, honest and kind — to you and to the Earth. We believe that real luxury doesn’t shout — it whispers. And you can feel it in every thread.

It didn’t begin with a business plan.

It began with a pause — the kind that makes you stop, look closer and see what was always there.
In 2020, the world stopped. And so did we — in Peru. What was meant to be a short visit turned into a moment of immersion, reflection and calm rediscovery.
In those silent days, between empty streets and endless sky, we found something rare — the purest cotton, grown where the desert meets the ocean breeze.

Peruvian ELS Pima.

A fiber so soft and so true, it felt alive — not just against the skin, but within. We didn’t set out to build a fashion label.
We set out to understand why softness feels like truth. Why something simple — a T-shirt — could become extraordinary if made with consciousness, honesty and care.
From that realization, Pima Prima® was born — not out of ambition, but awareness. Every design begins with a single question: How can we make it more real? So we stripped everything down — labels, noise, excess — until only what mattered remained: 100% Peruvian Pima cotton, pure and enduring.

We built our color palette not from trends, but from nature — shades of sand, mist, olive, bone and sky. Colors that breathe, age gracefully and never shout.
And because nothing pure can exist without reciprocity, we made a peaceful promise to give back — one tree for every T-shirt. A circle of gratitude to the land that began it all.

For us, Pima Prima® is not fashion.

It’s a state of awareness — a slower, kinder way of creating. It’s about feeling calm in what you wear, knowing it was made with truth, fairness and respect. We believe real luxury doesn’t live in excess — it lives in honesty. It’s what happens when simplicity is done to perfection. It’s about feeling at ease in what you wear, knowing it was made with truth.

Pima Prima® — True Softness Begins with Truth.

Meet the Pima Prima team

Let us show you how your product come to life

Anna Romanov

Founder

Olga Kamova

Institute of Color

Oksana Bondar

Pattern Creation

Simon Lupanov

Head of SEO

Our certificates

Frequently asked questions

About Pima Cotton

Who makes these clothes?

Every Pima Prima® garment is crafted in Lima, Peru in a highly specialized, vertically integrated factory dedicated to 100% Extra-Long Staple (ELS) Peruvian Pima cotton. This advanced facility manages the entire production cycle in-house—from knitting and dyeing the fabric to cutting, sewing and final finishing. By keeping every stage under one roof, we reduce our carbon footprint, ensure exceptional quality control and guarantee full traceability from fiber to finished garment. Our factory partners operate under strict ethical and environmental standards, providing safe working conditions and fair wages to all employees. Their deep expertise in Pima cotton, combined with years of precision work by skilled artisans, allows us to achieve the unmatched softness, durability and sustainability that define every Pima Prima® piece. We don’t outsource quality. We craft it—responsibly and entirely in Peru.

Are they being paid fair living wages?

Without question. At Pima Prima®, we demand and ensure that every worker involved in producing our garments in Lima, Peru, is paid a fair living wage—not just minimum wage, but a wage that truly supports a decent standard of living.

We work exclusively with production partners who strictly adhere to ethical labor practices, guaranteeing safe working conditions, fair compensation, and respect for workers’ rights. Anything less is unacceptable.

This commitment is non-negotiable because respecting people is fundamental to who we are as a brand and essential to delivering truly sustainable fashion.

Are the fabrics made from sustainable materials?

Yes. All Pima Prima® fabrics are made from 100% Extra-Long Staple (ELS) Peruvian Pima cotton, a natural, renewable fiber renowned for its exceptional quality and durability.

We source this cotton from sustainable growers in Peru who prioritize environmentally responsible farming practices, including reduced water usage, minimal pesticide application and soil preservation techniques.

By choosing ELS Pima cotton—known for its longevity and biodegradability—we create garments that not only feel luxurious but also reduce waste and environmental impact over their lifetime.

At Pima Prima® sustainability starts at the fiber and extends through every step of production to ensure your clothing is as kind to the planet as it is to your skin.

And what happens to these clothes if they don't sell?

At Pima Prima® we don’t follow fast fashion or seasonal trends. We make timeless, classic pieces that are meant to stick around for years.

So if some items don’t sell right away, that’s totally okay—they’re just waiting for the right person to find them.
We believe good quality and style never really go out of fashion and our clothes are made to last.
No rush, no pressure—just great clothes ready to be worn and loved whenever you’re ready.

Does the company dump them in a landfill so they can’t be resold and instead kill our planet faster?

Absolutely not. At Pima Prima®, we take our responsibility to the planet seriously. We do not dump unsold clothes in landfills or destroy them.

Because our pieces are timeless and built to last, unsold items remain part of our collection—ready to be loved and worn whenever the right person finds them.

We’re committed to reducing waste and minimizing our environmental impact every step of the way. Throwing away good-quality clothing simply isn’t part of our philosophy.

Do you support any environmental or social initiatives?

Yes, Pima Prima® actively supports reforestation projects and local community programs in Peru to give back and help sustain the ecosystems and people who make our products possible.

Through our Tees for Trees program, for every Pima Prima® t-shirt sold, we plant a Palo Santo tree. This helps reforest areas in Peru, supports local ecosystems and contributes to carbon capture—so your purchase not only feels good but does good for the planet.

Why should I spend $65 on a Pima Prima® t-shirt?

Made from 100% Extra-Long Staple Peruvian Pima cotton, known for exceptional softness, durability, and breathability—ideal for sensitive skin and lasting comfort.
Limited collection tees are traditionally dyed with eco-friendly, natural methods inspired by Peruvian artisans, creating vibrant colors with 0 environmental impact.
Supports our Tees for Trees program: for every t-shirt sold, we plant a Palo Santo tree to help reforest Peru and capture carbon.
Proud participant in the Codex of Cotton project, promoting sustainable cotton farming and preserving traditional cotton craftsmanship worldwide.
Ethically produced under strict labor and environmental standards, ensuring fair wages and responsible manufacturing.
Offers timeless style, lasting quality, and a positive impact on both your wardrobe and the planet.

What is "print on demand"?

“Print on demand” (POD) is a custom printing process where a T-shirt is created and printed with a design only when it’s ordered by a customer. This allows for customized, unique designs without the need for large inventories.

How can I order a custom Pima cotton tee through print on demand?

To order a custom Pima cotton tee, you can use our website. You’ll typically select the tee style, color, and size, upload your design or choose from available options, and place your order. The tee will be printed and shipped to you.

How long does it take to receive a custom printed Pima cotton tee through print on demand?

The delivery time for a custom printed Pima cotton tee varies depending on the print on demand service and your location. Typically, it can take anywhere from a few days to a couple of weeks for your tee to be printed and delivered.

Are there any limitations on the colors that can be used in custom designs for Pima cotton tees through print on demand?

The color limitations for custom designs may vary depending on the printing method used by the provider. It’s advisable to check with the specific print on demand service to understand their color options and restrictions.

Secure Payments

We monitor the execution of each order very carefully.

Fast Shipping

We will send it
as soon as possible!

24/7 Support

Let us know if you have any questions or suggestions!

Bulk Prices

Looking for bulk prices
– contact us!

T-Shirt Size Guide Flat Lay Measurements

Model 4 – Men’s Wide Shoulders Fit (Flat Measurements)

T-Shirt Size Guide – Flat Lay Measurements

T-Shirt Size Guide Model 3 – Classic Men’s / Unisex T-Shirt

T-Shirt Size Guide – Flat Lay Measurements

Model 1 – Women’s & Girl’s Fitted Tee (Flat-Lay Measurements)

Pima Prima® Size Guide

Key Measurements Explained:

Bust/Chest

Waist/Hips

Length

Our Models:

Note:

Wait! Don’t Go Yet! 👋

Our Brand Story​​

Motto

Mission

Vision

Why We Exist

It didn’t begin with a business plan.

Peruvian ELS Pima.

For us, Pima Prima® is not fashion.

Meet the Pima Prima team

Anna Romanov

Founder

Olga Kamova

Institute of Color

Oksana Bondar

Pattern Creation

Simon Lupanov

Head of SEO

Our certificates

Frequently asked questions

Secure Payments

Fast Shipping

24/7 Support

Bulk Prices

Our Brand Story