Pima Prima® Size Guide

Finding the perfect fit is key to feeling comfortable and confident in your Pima Prima® T-shirt. 

Below are the essential measurements for each model to help you choose the right size.

Key Measurements Explained:

Bust/Chest

Measured across the fullest part of the chest (for women) or chest width (for men)

Waist/Hips

Measured at the narrowest point of the waist or fullest part of the hips (for women)

Length

Measured from the highest shoulder point to the bottom hem of the T-shirt

Our Models:

Model 1 – Women’s Fitted
Designed for a flattering, feminine shape with a slightly curved waist. Perfect on its own or layered under a jacket.

Model 3 – Classic Men’s - fit a Women.
A timeless straight-cut fit with balanced proportions, suitable for all body types.

Model 4 – Men’s Wide Shoulders Fit
Created for broader chests and slimmer waists — this athletic cut tapers naturally for a clean, modern silhouette.

Note:

Models 3 and 4, designed with a relaxed and growth fit, can also perfectly suit petite women looking for an oversized, comfortable style. Just be sure to check the measurements carefully to find the best fit for you.

Fit with Confidence – And Consciousness
At Pima Prima® we want you to feel great in your T-shirt. That’s why we offer returns if you're not fully satisfied with your size. But we’re also here to address a bigger issue: the environmental impact of returns and long-distance logistics.

Every return shipped across borders contributes to unnecessary carbon emissions and packaging waste. Our goal is to reduce this burden by helping you choose the right size the first time — through clear measurements, detailed guidance and personalized support.

The problem we’re solving:
Traditional fashion returns create up to 15 million metric tons of CO₂ emissions annually and generate tons of landfill waste. We're working to minimize that footprint — not by eliminating returns, but by making them smarter, fewer, and more sustainable.

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Our Brand Story​

Our mission is to make everyone feel comfortable and confident.

Our story began in 2020, amidst the COVID-19 pandemic, as we found ourselves experiencing an unexpected and extended six-month stay in Peru due to the country’s lockdown.

During this time, our deep affection for Peru blossomed, and it was in this immersive experience that the foundations of our sustainability-focused fashion journey took root.
While navigating this transformative journey, we worked tirelessly to create the perfect model of T-Shirt for every style – from the classic fitted tee to the relaxed oversized versions, the cozy long sleeves, and the elegant V-neck.

We offer unique service – Bespoke Tee – measure-made to order. Includes unique pattern & perfect for Tee. Because we understand clearly – the sooner you find the perfect shirt – the better for you).

To add an extra layer of beauty and uniqueness to our creations, we collaborated with the best color analysts in the world. Together, we crafted a stunning palette of colors that would complement and enhance every style, ensuring they suited a wide range of tastes and preferences.

In addition to our dedication to crafting exceptional fashion, we wholeheartedly embraced the “Tees for Trees” initiative. For every T-shirt we sold, we pledged to plant a tree. This commitment, encapsulated in our motto, became the heart of our mission. It is our way of contributing to reforestation efforts, combating deforestation, and nurturing a greener world.

Meet the Pima Prima team

Let us show you how your product come to life

Anna Romanov

Founder

Olga Kamova

Institute of Color

Igor Berezin

Quality Control Director

Oksana Bondar

Pattern Creation

Simon Lupanov

Head of SEO

Our certificates

Romanov LLC

Duns
USPTO
Good Standing
Business Tax

Frequently asked questions

About Pima Cotton
Who makes these clothes?
Every Pima Prima® garment is crafted in Lima, Peru in a highly specialized, vertically integrated factory dedicated to 100% Extra-Long Staple (ELS) Peruvian Pima cotton. This advanced facility manages the entire production cycle in-house—from knitting and dyeing the fabric to cutting, sewing  and final finishing. By keeping every stage under one roof, we reduce our carbon footprint, ensure exceptional quality control  and guarantee full traceability from fiber to finished garment. Our factory partners operate under strict ethical and environmental standards, providing safe working conditions and fair wages to all employees. Their deep expertise in Pima cotton, combined with years of precision work by skilled artisans, allows us to achieve the unmatched softness, durability and sustainability that define every Pima Prima® piece. We don’t outsource quality. We craft it—responsibly and entirely in Peru.

Without question. At Pima Prima®, we demand and ensure that every worker involved in producing our garments in Lima, Peru, is paid a fair living wage—not just minimum wage, but a wage that truly supports a decent standard of living.

We work exclusively with production partners who strictly adhere to ethical labor practices, guaranteeing safe working conditions, fair compensation, and respect for workers’ rights. Anything less is unacceptable.

This commitment is non-negotiable because respecting people is fundamental to who we are as a brand and essential to delivering truly sustainable fashion.

Yes. All Pima Prima® fabrics are made from 100% Extra-Long Staple (ELS) Peruvian Pima cotton, a natural, renewable fiber renowned for its exceptional quality and durability.

We source this cotton from sustainable growers in Peru who prioritize environmentally responsible farming practices, including reduced water usage, minimal pesticide application and soil preservation techniques.

By choosing ELS Pima cotton—known for its longevity and biodegradability—we create garments that not only feel luxurious but also reduce waste and environmental impact over their lifetime.

At Pima Prima® sustainability starts at the fiber and extends through every step of production to ensure your clothing is as kind to the planet as it is to your skin.

At Pima Prima® we don’t follow fast fashion or seasonal trends. We make timeless, classic pieces that are meant to stick around for years.

So if some items don’t sell right away, that’s totally okay—they’re just waiting for the right person to find them.
We believe good quality and style never really go out of fashion and our clothes are made to last.
No rush, no pressure—just great clothes ready to be worn and loved whenever you’re ready.

Does the company dump them in a landfill so they can’t be resold and instead kill our planet faster? 

Absolutely not. At Pima Prima®, we take our responsibility to the planet seriously. We do not dump unsold clothes in landfills or destroy them.

Because our pieces are timeless and built to last, unsold items remain part of our collection—ready to be loved and worn whenever the right person finds them.

We’re committed to reducing waste and minimizing our environmental impact every step of the way. Throwing away good-quality clothing simply isn’t part of our philosophy.

Yes, Pima Prima® actively supports reforestation projects and local community programs in Peru to give back and help sustain the ecosystems and people who make our products possible.

Through our Tees for Trees program, for every Pima Prima® t-shirt sold, we plant a Palo Santo tree. This helps reforest areas in Peru, supports local ecosystems and contributes to carbon capture—so your purchase not only feels good but does good for the planet.

  • Made from 100% Extra-Long Staple Peruvian Pima cotton, known for exceptional softness, durability, and breathability—ideal for sensitive skin and lasting comfort.
  • Limited collection tees are traditionally dyed with eco-friendly, natural methods inspired by Peruvian artisans, creating vibrant colors with 0 environmental impact.
  • Supports our Tees for Trees program: for every t-shirt sold, we plant a Palo Santo tree to help reforest Peru and capture carbon.
  • Proud participant in the Codex of Cotton project, promoting sustainable cotton farming and preserving traditional cotton craftsmanship worldwide.
  • Ethically produced under strict labor and environmental standards, ensuring fair wages and responsible manufacturing.
  • Offers timeless style, lasting quality, and a positive impact on both your wardrobe and the planet.
“Print on demand” (POD) is a custom printing process where a T-shirt is created and printed with a design only when it’s ordered by a customer. This allows for customized, unique designs without the need for large inventories.
To order a custom Pima cotton tee, you can use our website. You’ll typically select the tee style, color, and size, upload your design or choose from available options, and place your order. The tee will be printed and shipped to you.
The delivery time for a custom printed Pima cotton tee varies depending on the print on demand service and your location. Typically, it can take anywhere from a few days to a couple of weeks for your tee to be printed and delivered.
The color limitations for custom designs may vary depending on the printing method used by the provider. It’s advisable to check with the specific print on demand service to understand their color options and restrictions.
Secure Payments
We monitor the execution of each order very carefully.
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